Wednesday, April 29th, 2009 | Author:

Hobby ideas can be converted into entrepreneurship. A few skills and business sense is vital for marketing handicraft items. Investment is a necessary way of financing. Raw materials can be brought in bulk purchases to reap the benefits of bargain. Small scale start up business can be looked from home itself. As business picks up it would be necessary to employ people and also look for industrial galas or affordable shops.


Displaying the artifacts at prominent places is important. In case you have your own outfit at a mall or shopping arcade half of the advertisement is taken care of. Annual discounts or sale pricing will ensure good sales. Co branding is also a great idea and can be looked up during festive times. Interesting offers will enhance business.


Corporate gift items can also be looked into as an opportunity like candles, pottery work, minakari work or other clay art. Ensuring quality and novel ideas of presentation is a good way to promote business. Good will certainly assures increasing business opportunities and innovation is an important ingredient. Wrapping ideas and specification of bulk orders will also be necessary to adhere to formal standards.



Handicraft items like needle work on cushions covers, embroidery and tie-dye patterns are interesting show cases. Wood sculpture or carvings with aromatic sandalwood craft work is also a common inclusion. Idols are very common displays in handicraft shops especially of Ganpati, dancing Natraj or the childlike form of Krishna. Paintings or beaded jewelry can also be looked as an option to make the choice varied.


Fabric painting displays, glass works and pottery forms can also be arranged in a gift shop. Distribution of flyers for exhibitions or discounts is another way of marketing the items. Fairs and strategic alliance with mega shows works to be an advantage.



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